YouTube
YouTube's home screen is an algorithmically ranked feed designed to maximize click-through. Autoplay queues the next video before the current one ends. Shorts adds TikTok-style infinite scroll.
Why this score
The recommendation algorithm is one of the most sophisticated engagement engines in consumer software. Autoplay, notifications, and Shorts each represent distinct attention capture mechanics.
Shorts is essentially a TikTok clone inside YouTube: infinite vertical scroll, autoplay, sub-60-second content. Long-form content has genuine value, but the platform wraps it in mechanics that extend sessions far beyond intent.
The breakdown
- Attention Capture8.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation6.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure4.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft8.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion2.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment3.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.
Recommended usage
Use search or subscriptions, not the home feed. Disable autoplay. Avoid the Shorts tab.