Walmart
Walmart's app is for shopping and grocery ordering. Find what you need, add to cart, check out. The design is focused on completing the purchase.
Why this score
The core flow is search-to-purchase with clear completion points. Recommendations exist but don't dominate.
Minimal engagement mechanics. The app wants you to complete a transaction, not linger.
The breakdown
- Attention Capture2.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation2.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure1.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft1.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment1.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.