Peacock TV
Peacock autoplays content and surfaces algorithmic recommendations. The live TV section adds an additional browsing surface.
Why this score
Autoplay and algorithmic recommendations follow the standard streaming pattern. The ad-supported tier means ad breaks, which paradoxically create micro stopping points.
Push notifications for live events, new episodes, and personalized suggestions are on by default.
The breakdown
- Attention Capture5.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation4.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure1.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft7.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment2.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.
Recommended usage
Pick your show before opening. The live TV section is especially easy to fall into.