Linear
Linear is a project management tool for software teams. The interface is fast and keyboard-driven. No engagement loops.
Why this score
The design prioritizes speed over discovery and browsing. Notifications are tied to assigned issues and team activity.
No algorithmic feeds, no gamification, no social comparison.
The breakdown
- Attention Capture1.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation2.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure1.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft1.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment5.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.