Feeld
Feeld is a dating app for people exploring non-traditional relationship structures. Profiles are curated and photo-forward. The swipe mechanic and social comparison dynamics are similar to other dating apps.
Why this score
The profile structure invites curation for an audience. Photo-first browsing with likes and matching follows the standard variable-reward pattern.
Social Pressure is amplified by the intimate nature of the content. The app encourages vulnerability in profiles, which increases the stakes of comparison and rejection.
The breakdown
- Attention Capture6.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation4.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure7.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft4.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment1.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.
Recommended usage
Be intentional about browsing time. The emotional weight of this app's content makes extended sessions more draining than typical dating apps.