FedEx Mobile
FedEx Mobile tracks packages and lets you schedule pickups. Check the status, see the estimate, close. Nothing tries to keep you there.
Why this score
Pure utility with clear task completion. No feed, no engagement mechanics. Notifications are tied to package status.
The breakdown
- Attention Capture1.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation1.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure1.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft1.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment1.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.