AliExpress
AliExpress is a marketplace with an infinite product feed, flash deals, coupons, and countdown timers designed to extend browsing.
Why this score
The feed is infinite and algorithmic. Flash deals and tiered discounts create urgency.
Push notifications for deals and shipping updates are aggressive. The coin/coupon system gamifies repeat visits.
The breakdown
- Attention Capture7.0
Mechanics designed to keep you in the app right now — infinite scroll, autoplay, variable rewards, and reactive swipe-tap loops.
- Habit Formation5.0
Mechanics designed to bring you back — streak coercion, default push notifications, and re-engagement of dormant users.
- Social Pressure1.0
How much the experience exploits social psychology — public metrics, profile curation, and status comparison against others.
- Time Theft5.0
Mechanics that steal more time than you intended to give — no stopping cues, short units, and 'just one more' loops.
- Cognitive Erosion1.0
Mechanics that replace your independent thinking, memory, or judgment — creating dependency on the tool to function.
- Cognitive Nourishment1.0
Whether the app actively strengthens your ability to think for yourself. Shown on the label, but it does not affect the score.
Recommended usage
Search for what you need directly. The home feed and deals section extend your session.